Our Observations

State Park Strategies Focus on Relevancy

Nov 29

A few state park systems have looked into the future and made some strategic decisions for growth. Their willingness to tie technology with nature and to bring in a new generation of attendees presents a lesson in how to stay relevant. More...

Government Communication and Public Affairs Through the Eyes of John Verrico

May 26

John Verrico has more than 32 years of experience as a public affairs professional in federal and state government agencies, working extensively in media, community and employee relations. Currently, he is the President of the National Association of Government Communicators and the Chief of Media Relations for the U.S. Department of Homeland Security’s Science & Technology Directorate. He's a professional speaker and trainer on communication and motivational leadership topics. More...

Want Your Organization to be Awesome?

Feb 04

At Lego, "everything is awesome!" How did a company that flirted with bankruptcy become a model for organizational operations? A Fast Company article provides insight on steps your group should consider adopting. More...

Finding Inspiration

Jan 30

Tell your story. You might inspire someone. A 13-year-old reads a bio of a New York Knicks player and now his basketball team is at the top of the charts in shooting percentage. More...

Newspapers: Cutting to the Quick

Jan 27

Businesses that continue to degrade and wash down their product would expect to see declining sales. That's what the newspaper industry did during the economic downturn and now are still paying the price. Can they learn from online organizations that know content is king? More...

The Time to Create a Strategic Plan? Now!

Nov 19

Does your organization have a strategic plan in place? Creating a process and plan to help set goals and outcomes between now and the year 2020 is essential to keep focused on the big picture. More...

A Call for Civic Education

Oct 03

Should we be alarmed that only about one in three Americans can accurately respond to this query: name the three branches of government in the United States? Consider the competition for civics education: corporate advertising, entertainment programs, social media and political shows/networks that do more to inflame than inform civic distrust. More...

The Disappearing Statehouse Reporter

Sep 29

The number of full-time reporters covering state legislatures for daily newspapers has declined 35 percent since 2003 and offer clues to help us understand the broader implications of journalism’s ongoing transformation. More...

How Much Do You Know About Your Members? And Potential Members?

Jul 06

The National Association of Government Communicators now has new data on its members and potential members. At Last Communications produced a report on salary, benefits and industry trends that will assist the association over the next several months. In the report, we were able to outline a description of a typical member. To find out who she is, read on. More...

A Change at the Top: A Presidential Spokesperson Departs

May 30

For public service communications professionals, it's perhaps the pinnacle post -- serving as the president's press secretary. Jay Carney has decided to step away, providing a brief window to consider the job and the people who dare to stand behind the podium. More...

Associations and Reality TV: The Lessons of “Friday Night Tykes”

Apr 07

The Texas Youth Football and Cheer Association let Esquire Network film a reality TV program "Friday Night Tykes," featuring a league of 8- and 9-year-old players. As a result, coaches were suspended and fined, social media erupted with criticism and critics questioned whether children this young should be thrown into such a competitive environment. Given that the show's been renewed for a second season, what's the lesson for associations? More...

Cultivating Winning Relationships

Mar 18

What's the secret to having successful professional and personal relationships? Businesswoman Morag Barrett, owner of the HR consulting and leadership company SkyeTeam, just published a new book, Cultivate. The Power of Winning Relationships. In our interview with her, Barrett reveals the relationship question she gets asked the most. More...

Making A Choice To Be A Hero

Feb 18

Olympic champion Missy Franklin was inspired working with an incredible cast of people with physical disabilities. After watching "The Current," you'll understand why. More...

Government Communicators Survey in Field

Feb 14

The National Association of Government Communicators is partnering with At Last Communications to produce a trends and salary survey for 2014. If you're a federal, state or local government communicator, we need your participation! More...

Helping Kids When Mom Is Sick

Feb 11

Gwen Ratermann's new book, "Healthy Mom Healthy Me" helps young people through challenging times when their mom has health problems. We were honored to work with Gwen and produce this video to help spread the word about her important book. More...

Komatsu Gets Lift in Kansas City

Oct 13

When Connell Company decided to expand its forklift business into the Kansas City market, At Last Communications crafted a cost-effective and efficient plan to announce the company's arrival. More...

Do You Have a YouTube Presence?

Oct 11

The question each association, business and entity needs to ask: With so many potential consumers, clients and members surfing the web, can you afford not to have a video presence? More...

The Learning Experience

Sep 20

I have something important to tell you. And, appreciating the irony of the statement, it’s this: “I listen.” Learning and growing are centered on two key traits: obtaining experience and listening to the advice and experiences of experts in your chosen field. More...

Tell Me A Story

Sep 06

In this country, we tend to reward those who talk. The ones who get attention are those particularly with strong opinions. And our news media feeds that appetite, consistently being more interested in covering ill-informed opinions than providing thoughtful analysis. More...

How Did You Spend Your August Recess?

Aug 29

Congress has adjourned for its August recess. For the thousands of staff, lobbyists, pundits and others that depend on Congress for its livelihood, it’s a welcome break from the daily grind of political gridlock. But for many non-profits and advocacy groups, there is actually some opportunity in the break. More...

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